"Start with the end in mind" 

Before you can plant a single seed, or get the chance to make your first sale, potential licensees should first identify their role within a State's Medical Cannabis program, and then develop a plan on how to adapt in a maturing market.

Originally posted as Part 1 in the 6-part Blog Post Series titled, "Navigating the Application Process in the Medical Cannabis Industry" on February 16, 2017.